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The COVID-19 Vaccine Education Initiative is led by the Ad Council and the COVID Collaborative with the involvement of the Centers for Disease Control and Prevention (CDC) to educate the American public and build confidence around the COVID-19 vaccines.

Guided by the leading minds in science and medicine and fueled by the best talent in the private sector, the Initiative is designed to reach different audiences, including communities of color who have been disproportionately affected by COVID-19. By ensuring that Americans have accurate and timely information to answer their questions and concerns about vaccine side effects, efficacy, and clinical trials, our goal is to shift the public mindset from vaccine hesitancy to vaccine confidence.

About the Ad Council

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important social causes. The Ad Council has created many of the most iconic campaigns in advertising history including Friends Don't Let Friends Drive Drunk, Smokey Bear, and Love Has No Labels. Learn more at

About COVID Collaborative

COVID Collaborative is a national assembly that has brought together leading experts and institutions across health, education, and the economy to turn the tide on the pandemic by supporting state and local officials. Learn more at

Please find initiative resources for organizations at

Thanks to our partners, who generously provided funding for Ad Council's COVID-19 vaccination education initiative.

Leading contributors to date include:

Significant contributions have also been provided by:

The Ad Council did not receive any funding from pharmaceutical companies or political organizations for the COVID-19 Vaccine Education Initiative. The Ad Council receives annual general operating support from a broad group of corporate supporters including from the pharmaceutical industry. The answers to the questions on this site use information from leading public health organizations. Always consult a medical professional if you have any questions about your health.